Taking all our from idea to reality, using product innovation and creativity.
Product innovation is the act of innovating a new product or amplifying an old product. At Gradient Designs, this is always the first step in creating a great product.
Product innovation starts anywhere, you might not think it, but you create ideas of new products randomly. When we brainstorm and start to plan, we always try to create products that solve the problem. Exactly like the Ezyhook. After the original idea, we go to the drawing board to start to work on the form and design of the actual product.
We encourage our designers to use innovation and creativity as much as possible, to create the best accessories and timesaving products.